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RECOMMENDATIONS
Sarah E. Siewert
sarahsiewert@gmail.com
EXPERIENCE
Michigan Fitness Foundation, Lansing, Mich.
Marketing and
Events Coordinator
May 2008-Current
- Manage organization-wide social media involvement
- write social media policy
- engage on Twitter with 400 followers
- develop professional development and training for staff on
emerging trends
- earn $2500 grant to support social media efforts, covering
staff time
- Update multiple websites utilizing Content Management Systems and
HTML knowledge
- Work on client side of agency partnership for website builds
- Strategic planner and project manager for events including:
- Speak at events to deliver organization messages and event
logistic information
- Craft talking points and quotes for organization leaders,
sponsors and media personalities
- Write copy for publications, invitations, newsletters, websites,
media materials
Marketing and
Events Intern
January 2007-May 2008
Public Relations Society of
America, New Professionals Section, national level
Director of Professional
Development/Chair-Elect
January 2010-Current
- Oversee programming chair
- Speak at the 2010 PRSA International Conference with a panel of
senior practitioners
- Identify and recruit industry experts to speak to section members
Programming Chair
January 2009-December 2009
- Assist executive committee in increasing overall value of section
membership by 9.5 percent according to member omnibus survey
- Coordinate and moderate four PRSA teleseminars, and two brown bag
calls
Public Relations Society of America,
Central Mich. Chapter, Lansing, Mich.
PACE Awards Co-Chair
December 2009-April 2010
- Lead a team of professionals planning the most prestigious PR
awards event in Mid-Michigan
- Earned $6,600 in net profit for the Chapter
State Conference Chair
April 2009-April 2010
- Assist sponsorship committee in securing nearly $15,000 in event
sponsorships
- Generated the only ticket sales from a chapter outside of the
host chapter
EDUCATION
Michigan State University, East Lansing, Mich.
Bachelor of Arts in Communication;
Specialization in Public Relations; GPA: 3.75/4.0
AWARD
2008 Michigan State University Outstanding Senior Award;
awarded to the top 25 graduating seniors selected for leadership in
areas of academic excellence, community service, campus involvement,
work experience, contributions to MSU, and uniqueness
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