WRITING EVENT PLANNING SOCIAL MEDIA LEADERSHIP RECOMMENDATIONS
MACKINAC BRIDGE RUN ACES DAY MENTORING: A RUNNING START
ACES (All Children Exercise Simultaneously) DAY 2009
Event Description:
ACES is a one-day worldwide youth exercise program to get students moving in a celebration of fitness and unity.
Event objective: Bring attention to the efforts of Michigan physical education teachers and schools that are committed to the health of their students.
Key Planning Tasks:
Recruit schools to participate
Write, edit, design and print newsletters for participants (circulation: 450,000)
Select one participating school to host feature event
Work in partnership with statewide sponsor on media relations and feature event
Response:
1,158 schools from all 83 Michigan counties
466,997 students
“Our students look forward to ACES every year. It is a great workout and enjoyed by all. Looking forward to next year.” – Explorer Elementary
Media Relations Tactics:
1. Provide each participating school with a template news release to personalize and send to local media.
2. Choose one school of the as the feature school and media focus. In 2009, I worked with Fox 2 in Detroit to come to the selected school and participate in the event. I provided talking points to the reporter, and set up interviews with school representatives and students.
Statewide coverage:
35 print articles
Two radio stations
Four TV stations
Eight Web stories
MACKINAC BRIDGE RUN ACES DAY MENTORING: A RUNNING START
ACES (All Children Exercise Simultaneously) DAY 2009
Event Description:
ACES is a one-day worldwide youth exercise program to get students moving in a celebration of fitness and unity.
Event objective: Bring attention to the efforts of Michigan physical education teachers and schools that are committed to the health of their students.
Key Planning Tasks:
Response:
“Our students look forward to ACES every year. It is a great workout and enjoyed by all. Looking forward to next year.” – Explorer Elementary
Media Relations Tactics:
1. Provide each participating school with a template news release to personalize and send to local media.
2. Choose one school of the as the feature school and media focus. In 2009, I worked with Fox 2 in Detroit to come to the selected school and participate in the event. I provided talking points to the reporter, and set up interviews with school representatives and students.
Statewide coverage: