WRITING EVENT PLANNING SOCIAL MEDIA LEADERSHIP RECOMMENDATIONS
I agree with the notion that PR practitioners should play the role of digital sociologists when developing a social media strategy, as each online community has its own culture. The tools for implementing social media are constantly changing. However, the study of the way people interact within a community in an effort to integrate into said community has been studied for centuries. Success begins with listening and observing then strategizing, engaging, measuring and adapting.
Work experience:
In the news:
I agree with the notion that PR practitioners should play the role of digital sociologists when developing a social media strategy, as each online community has its own culture. The tools for implementing social media are constantly changing. However, the study of the way people interact within a community in an effort to integrate into said community has been studied for centuries. Success begins with listening and observing then strategizing, engaging, measuring and adapting.
Work experience:
- Write organization-wide social media policy to fit the current needs of the small nonprofit
- Launch and manage Twitter account (@MichFitness)
- Develop professional development and training for staff on emerging trends and tools
- Oversee publication of event-related blog
In the news:
- Featured in Capital Gains as one of Lansing’s “10 People to Follow on Twitter”
- Personal tweet quoted in a “letter to readers” from Detroit Free Press Editor Paul Anger